Media contact: Emily Gresham Wherle, Public Information Administrator, 859.344.5470 or Emily.Gresham-Wherle@nkyhealth.org.
Tuesday, September 23, 2014
The Northern Kentucky Breastfeeding Challenge 2014 will take place from 10 a.m. to noon on Saturday, October 4, at the main branch of the Boone County Public Library, 1786 Burlington Pike, Burlington, Ky. During the challenge, Northern Kentucky mothers and children will compete against sites across the world to see which can gather the most babies latched on and nursing at the same time. It is sponsored by the Northern Kentucky Breastfeeding Coalition.
Besides the breastfeeding count at 11 a.m., the event will also feature information on local breastfeeding resources, a raffle, snacks, and an appearance by Randi Rico, WLWT-TV meteorologist and new mom.
More Kentucky babies are being breastfed, but rates are still below the national average. A total of 61 percent of Kentucky babies born in 2011 were ever breastfed, compared to 59 percent of babies born in 2004. In 2011 the national rate of breastfeeding at birth was 79 percent, according to the Centers for Disease Control and Prevention. But sustaining breastfeeding is difficult for American families: Just 31 percent of Kentucky babies are still breastfed at six months of age, compared to 49 percent nationwide. The Healthy People 2020 goal is for 80 percent of babies to be breastfed at birth, and 60 percent at six months of age.
Mothers who plan to participate in the October 4 challenge are asked to register in advance on the Health Department’s Web site at http://www.nkyhealth.org/Current-Programs/breastfeedingchallenge.aspx or by calling Nancy Merk at 859.363.2113.
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Media representatives should contact Emily Gresham Wherle at 859.344.5470 or Emily.Gresham-Wherle@nkyhealth.org, about any request or information before calling any other Health Department employee. Your calls and requests will be handled expediently with your deadlines in mind. Thank you for your interest and support in educating the community about public health issues.
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